HYDRO FLASK
ROLE
Social Strategy & Advocacy Program Development
INDUSTRY
Insulated Waterbottles
LOCATION
Bend, OR
Hydro Flask is a category leader in insulated bottles for adventure. They have positioned themselves as a beautifully designed, simple and moves people towards the outdoors.
Objective: Curate UGC content, culture with outdoor enthusiast/influencers and Increase social engagement
Hydro Flask wanted create a deeper connection with their community of adventurous customers. They were seeking a culture that goes beyond your daily choice for liquid storage.
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The social strategy was to show less 'professional grade content' mixed with UGC (user-generated content) to create a more inclusive feeling. In addition, create an advocacy program to entice customers to want to share and talk about Hydro Flask.
Developed content strategy
Integrated advocacy program and management system
Launched social engagement campaigns
Social attribution reporting
SOCIAL GROWTH
50k
FOLLOWERS IN 90 DAYS
UGC CONTENT
1200
PIECES OF CONTENT SUBMITTED
PERFORMANCE IN NUMBERS
30M+
SOCIAL REACH
2.5%
ENGAGEMENT RATE
2000+
AMBASSADORS/ADVOCATES ONBOARDED
25%
INCREASE IN D2C SALES FROM AMBASSADORS
