HYDRO FLASK

ROLE

Social Strategy & Advocacy Program Development

INDUSTRY

Insulated Waterbottles

LOCATION

Bend, OR

Hydro Flask is a category leader in insulated bottles for adventure. They have positioned themselves as a beautifully designed, simple and moves people towards the outdoors.

Objective: Curate UGC content, culture with outdoor enthusiast/influencers and Increase social engagement

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Hydro Flask wanted create a deeper connection with their community of adventurous customers. They were seeking a culture that goes beyond your daily choice for liquid storage.

The social strategy was to show less 'professional grade content' mixed with UGC (user-generated content) to create a more inclusive feeling. In addition, create an advocacy program to entice customers to want to share and talk about Hydro Flask.

Developed content strategy

Integrated advocacy program and management system

Launched social engagement campaigns

Social attribution reporting

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SOCIAL GROWTH

50k

FOLLOWERS IN 90 DAYS

UGC CONTENT

1200

PIECES OF CONTENT SUBMITTED

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PERFORMANCE IN NUMBERS

30M+

SOCIAL REACH

2.5%

ENGAGEMENT RATE

2000+

AMBASSADORS/ADVOCATES ONBOARDED

25%

INCREASE IN D2C SALES FROM AMBASSADORS

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