OREGONS WILD HARVEST
ROLE
Growth Marketing & E-Commerce Strategy
INDUSTRY
Health & Wellness
LOCATION
Bend, OR
Partnership Consulting agreement with AOR (ecommerce collective)
Oregon's Wild Harvest is a verticalized health & wellness brand out of Bend, OR. They had a strong national retail presence and wanted to expand into the D2C e-commerce channel.
Objective: Drive D2C sales and own customer journey
Oregon's Wild Harvest wanted to preserve their legacy while building a D2C business channel. Taking their already great market share in retail and servicing the customer direct.
OWH wanted to provide its high-quality products, and create a connection to its consumer. Sharing their passions and heritage while gaining more market share.
Developed effective D2C Marketing Strategy
Enhanced Shopify store presence (including SEO)
Launched Amazon Brand Registry
Integrated Google Marketing Platform
Integrated e-mail marketing and flows
Managed ad strategy: FB/IG/Amazon/Google
SHOPIFY STORE
AMAZON BRAND REGISTRY
We provided a clear strategy and execution path to acquiring customers and nurturing them to create a 70% return customer rate. Expanding their digital footprint in to social and amazon becoming a leading supplement brand nationwide.
PERFORMANCE IN NUMBERS
150%
INCREASE IN ORDERS FROM GOOGLE ADS
3.7%
ONLINE CONVERSION RATE
$100K
MONTHLY AD SPEND
4.6
RETURN ON AD SPEND (ROAS)
