Strategic Partnerships & Advisor
Orange County, CA
This partnership started as a digital marketing consulting role, turned 28mo Interim President
Re-formulated, Re-designed packaging, manage P&L, develop marketing strategy, launch amazon and D2C, supply-chain sourcing, paid advertising, owned social, content, wholesale relationships, product development
Objective: Brand Development, Market Penetration, Grow Revenue with emphasis on D2C
Pinnacle Nutrition Group's primary challenge was aligning the vision and why with the identity. They had a small customer base with no strategy or integrations for measurement and growth.
PNG wanted to align with a health-conscience audience portraying cleanliness in products and no BS. Developing a product that benefits the 'every day' athlete to perform and recover at their best while enjoying the products they choose.
Developed Brand positioning and Marketing Strategy
Launched on Amazon and Brand Registry
Created omni-channel ad strategy
Implemented e-mail (Klaviyo) data signups and flows
Integrated marketing & measurement tools
We provided guidance on the correct ways to set up the business and implemented a marketing strategy to generate awareness of the brand. Emphasizing its clean and clear branding, and inclusive tone of voice, through great copy and content that connected with its target consumer. Then took a data-driven approach to deliver great results.
PERFORMANCE IN NUMBERS
CUSTOMER ACQUISITION COST (CAC)
CUSTOMER LIFETIME VALUE (CLTV)