GRUUV INTERACTIVE

ROLE

Strategic Partnerships & Advisor

INDUSTRY

SaaS AdTech

Location

Orange County, CA

This partnership started as a digital marketing consulting role, turned 28mo Interim President

Re-formulated, Re-designed packaging, manage P&L, develop marketing strategy, launch amazon and D2C, supply-chain sourcing, paid advertising, owned social, content, wholesale relationships, product development

Objective: Brand Development, Market Penetration, Grow Revenue with emphasis on D2C

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Pinnacle Nutrition Group's primary challenge was aligning the vision and why with the identity. They had a small customer base with no strategy or integrations for measurement and growth.

PNG wanted to align with a health-conscience audience portraying cleanliness in products and no BS. Developing a product that benefits the 'every day' athlete to perform and recover at their best while enjoying the products they choose.

Developed Brand positioning and Marketing Strategy

Re-designed packaging

Launched on Amazon and Brand Registry

Created omni-channel ad strategy

Implemented e-mail (Klaviyo) data signups and flows

Integrated marketing  & measurement tools

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3.5%

CONVERSION RATE

278%

D2C GROWTH

We provided guidance on the correct ways to set up the business and implemented a marketing strategy to generate awareness of the brand. Emphasizing its clean and clear branding, and inclusive tone of voice, through great copy and content that connected with its target consumer. Then took a data-driven approach to deliver great results.

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PERFORMANCE IN NUMBERS

5M+

IMPRESSIONS

$41

CUSTOMER ACQUISITION COST (CAC)

$177

CUSTOMER LIFETIME VALUE (CLTV)

1700+

BRAND AMBASSADORS

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